Role:
COPY DIRECTOR

SAJE does VALENTINE’S DAY

Proving that Valentine’s Day has evolved beyond a couples-only moment into whatever Saje’s community needs it to be? Love that. This of-the-moment campaign capitalized on a catchphrase at its cultural peak, leveraging “love that” to speak to inclusivity, gifting intention, ingredient storytelling, product superiority, and brand values. This flexible messaging system was paired with a soft and beautiful studio shoot, allowing community members the space to project their own meaning onto this Hallmark holiday. 

Foregoing faux holidays for 365 days of outstanding self-worth? ​Love that. ​​

Showing you care in a way that cares for them? ​Love that. ​​​

Soothing lavender that supports their sleep routine? ​Love that.

Taking the hint and setting the mood? Love that.

Gifting 100% natural products that go above and beyond industry standard? Love that.

20% off? Love that.
Save when you buy two or more Valentine’s Day must-haves (for them, or yourself).

​Connection in a kit? Love that.
Save on your heating bill with Tantra Connection—a gift that turns it up for you.

Plant-powered gifts for Valentine’s Day.
Friends. Family. Flames. This year, indulge them all.

A fresh take on flowers.
Win hearts with citrusy-floral Botanic Passion, a diffuser blend that will outlast any bouquet.

High standards, welcome.
Botanic Passion diffuser blend develops depth and richness over time—like any good relationship.

Show your hands some love.
Nourish digits with Dreamy Bedtime Hand Cream (crush content, optional).

Spice it up.
Share confidence and euphoric energy when you gift Tantra Connection Kit.