ROLE:
senior copywriter
Global Running Day
This global campaign brought lululemon’s worldwide running community together on Global Running Day in recognition of what running invites into their lives. Their answers were paired with sleek and streamlined running product that brings feelings of focus, freedom, support, and speed to guests’ runs. The campaign itself acted as a giant invitation: to run on Global Running Day, to run (any time of year), and to feel running differently. Copy and visuals capture the incredible range of feeling within the sport, celebrate athletes of all kinds, and connect runners from around the world.
campaign copy
Running is an invitation—
To move, to breathe, to feel the ground beneath your feet. To meet your weakness and feel your strength. To hear the rhythm and drive the beat. Running is an invitation—to whatever you need it to be.
Do you accept?
This Global Running Day, the distance and pace don’t matter. 10 miles or 10 minutes—just get out there and take what you need. RSVP by June 02 on Strava to run, wheel, or walk with our global community.
BYOB: bring your own best.
When Ambassador Colleen Quigley is chasing a best time, ultralight shorts help her bring it. Your turn.
Feel free to arrive early.
Channel the drive of Ambassador Patrick Pressgrove in quick-drying tops that have a way of making the finish line feel closer.
Running is an invitation—do you accept?
This Global Running Day or the other 364 run days of the year we’re inviting you to feel faster, freer, and more focused in running gear designed to match your pace (and unlock your passion).
Show up in singlets.
Seamlessly constructed Swiftly Tech 2.0 tanks and the built-in sun protection of our UVP Running Tank meet the full-range-of-motion dress code.
Sports bras better than plus-ones.
Medium support, cross-training versatility, and a cool on-skin feeling make our Energy Bras bestsellers (and the ideal run partner).
Dress code: fast and free.
The Fast and Free Short Sleeve and Tank are equipped with anti-stink technology and quick-drying fabric to ensure you show up fresh—even on your last mile.
Yes, bring something.
Having it on hand—a hat for sun protection, a run belt to stash your essentials, a water bottle because: thirst—helps you hit the pavement even harder.
You’re invited—
What has running invited into our Ambassadors’ lives?
Running is an invitation—
do you accept?
(click the stills below)
creative team:
Art Director: Michael Mavian; Copy Director: Arrabelle Stavroff; Sr. Copywriters: Jessica Liew, Suzanne Gardynik; Sr. Graphic Designers: Karim Kadi, Lauren Foot, Sasha Valgardsson, Dina Maani, Kristine Nilan