role:
COPY DIRECTOR, WRITER

SAJE REBRAND

With over 30 years of industry-leading expertise in plant-powered wellness, Saje is nature’s original farmacy. A new rebrand campaign sought to drive brand awareness and win new customers by leveraging language and drawing clever parallels between its similarities—and differences—to Big Pharma. The team launched this new look, feel, voice, and tone in spring 2024 with product-focused spots featuring Saje’s core formulas for stress, sleep, focus, and pain with one clear declarative call to action: remedy real life, naturally.

Ancient remedies for modern discomforts.

It’s not magic. It’s science that works like magic.

Remedies for centuries. Roll-ons since 1992.

Little brown bottles. Big natural benefits.

Super. Natural.

Sweet Birch: numbs pain, awakens potential.

Valerian: offender of noses, friend of sleep.

Natural muscle recovery—it’s a flex.

Before TikTok trends, there was tea tree.

Before “sleepy girl mocktails” there was Sleep Well.

Get this bag before it decomposes.

Mother Nature: the original influencer.

Prescribed by nature. Bottled by Saje.

The superpower of plants. Bottled.

Non-habit forming sleep aids.
Powered by nature. Bottled by Saje.

Serious restfulness may occur.
Roll on Sleep Well to remedy sleepless nights, naturally.

Causes changes in sleep routine.
Soak, butter, roll, and diffuse your way to slumber.

Wake up to the power of nature.
Sleep Well is made with Valerian, aka nature’s Vallium.

Take in case of the blues.
Blended with fresh citrus, nature’s mood boosters.

Vitamin sunshine.
Remedy the winter blues with Liquid Sunshine Diffuser Blend.

Nature’s backup generator.
Apply for a natural shortcut through the slump.

Caution: may recharge your battery.
Roll on Energy to reboot, naturally.

May sharpen your resilience.
Remedy real-life stress, with Saje.

Take with food-for-thought.
Mist Stress Release overhead. Deep breath. You got this.

Clarity and grit are common side effects.
Roll on Stress Release to keep rolling with the punches.

Side effects include: big sighs of relief.
Turn on your diffuser, drop in Stress Release, and let go.

Serious pain reduction may occur.
Keep within reach to keep the good times rolling.

May increase activity levels.
Apply Pain Release to remedy aches and pains naturally.

All gain. No pain.
Apply as needed to de-ouch daily.

Dancing it out is a common side effect.
Pain-free proof that nature likes to get moving.