Role:
COPY DIRECTOR, WRITER
SAJE COMMUNITY TAKEOVER
When your community is 30 years strong and obsessed with your natural products, you put them in the spotlight to show everyone how to #sajethat. This campaign spotlit Saje core products as used by key Community Members (aka customers). Through an authentic, real tone, and colourful testimonials, this community-first story drove high acquisition and conversion on hidden gem products.
campaign copy
Life on overdrive? Saje that.
Head in a vice? Saje that.
Sawing logs? Saje that.
Achey everything? Saje that.
Bedtime zoomies? Saje that.
All the contour? Saje that.
Staying present? Saje that.
Life happens. Saje helps.
What is this magic stick? Find out at Saje.
Can 100% natural, plant-based products change your life? According to our community, it’s a hard yes.
“The snoring thing was becoming a thing.”
Unwitting snorer Luis stopped sawing logs with Snore No More Roll-On.
Community Favourites
The best-sellers everyone’s obsessed with. You will be too.
Natural muscle recovery? It’s a flex.
Extra Strength Roll-On targets achey spots everywhere.
You name it, our community Sajed it.
That’s 1,239 #ISajedThat shares and counting.
You’re famous.
Discover the top products this week, as chosen by our community.
creative team:
Executive Creative Director: Jess Willis; Sr. Graphic Designers: Caitrin Wooton, Mat Ramsey; Producer: Andres Salumets; Agency Partner: 123 West.