Role:
senior copywriter

lululemon 10K

What do you get when you take the energy and community of a block party and turn it into a multi-city race series? The lululemon 10K Tour. On the heels of the global pandemic, this North-America wide event took the best of lululemon’s famous SeaWheeze spirit and packaged it into an inclusive, playful way for runners of all kinds to reconnect. The launch campaign and event collateral brought the hype and paid tribute the authenticity of local running crews and the beauty of each individual race stop while creating a wider collective for all to join in the process.

Lace up for the real-life running party you’ve been missing.
The lululemon 10K Tour is a multi-city race series created for runners, by runners. Think: 10 whole kilometers of massive neighborhood love, all-out cheer stations, and surprises around every corner—you name it, we’re doing it. Registration opens June 1.

For runners, by runners.
Get ready. To be cheered on harder than you’ve ever been cheered on before. To feel yourself flying, your heart singing, and your community all around you. This is your block. This is your party. And we’re going all out.

Get ready.
To be cheered on harder than you’ve ever been cheered on before.

Set the pace. Run the party.
The lululemon 10K Tour is 10 whole kilometers of massive neighborhood love, all-out cheer stations, and surprises around every corner. Ready to lace up for the real-life running party you've been missing?

We've got a race bib with your name on it.
Being an inspiring leader in running and your community pays off. That means free registration for the lululemon 10K Tour in Atlanta. You'll get to powerfully represent your home turf, share what you love about your city, and support our guests in their running journeys. Ready to join the party? Follow the instructions below for entry.

Your block. Your party. (All 10K of it.)
The lululemon 10K Tour is a multi-city race series created for runners, by runners.