role:
senior copywriter

lululemon experiential stores

As a new business venture for lululemon, experiential store concepts sought to bring the pillars of The Sweatlife to life: sweat, grow, and connect. Launching with Lincoln Park in Chicago and following with Mall of America in Minnesota, these stores combine a top-tier shopping experience with streamlined fitness studios, spa-like locker rooms, meditation spaces, food and recovery snack bars, and space to connect with the local community. Through mindful design, intentional use of space, and Ambassador-driven programming, these stores create a whole-human experience to unleash the full potential within every one of us.

Copy and design serve to drive awareness of these services for new and existing guests, promote fitness class enrolment, encourage community participation and event sign-up, and advertise the latest in shopping, food, and limited-edition product.