Role:
senior copywriter

lululemon airsupport bra

lululemon’s AirSupport Bra launched as a category-changing global product for guests with C–DDD cup sizing. The hero innovation: injected foam that adds lift and support, right from the cup. The result is a light-as-air on-body experience for running and high-impact workouts. This groundbreaking sensation was developed by lululemon’s Bra Design and Research + Innovation teams, with every detail carefully considered through the brand’s Science of Feel lens.

To showcase the bra’s two years of development and testing, as well as real-life application, the creative team took three women to Palm Desert, California for two days of running. The global campaign tells an authentic story of the challenges and realities that exist for larger cup sizes, as well as the incredible freedom and support in finding (and wearing) the right bra. 

This bra holds nothing back.
Injected foam cups shape to you, creating a breakthrough in comfort and high support that feels light as air.

No pressure. No pain. No limits.
Re-balanced support across the cups, band, and straps. Smooth Ultralu™ fabric. Adjustable features. It all adds up to incredible lightness and comfort on your run.

Our most tested bra to date.
Five years of advanced research, two years of design, and rigorous wear-testing led us to a bra breakthrough: lightweight lift from the cup.

A literal weight off your shoulders.
The AirSupport Bra’s injected foam cups help re-balance support across the cups, band, and straps, adding light-as-air comfort to your run.

Lift from the cup? Genius.
Call it a bra breakthrough: a honeycomb pattern of injected foam shapes to you, adding lift and support from underneath.

This bra holds nothing back.
(And everything in.) The AirSupport Bra re-balances support across the cups, band, and straps, creating light-as-air comfort for high-impact workouts.

Sports bras you can believe in.
We design our bras to show you what you’re capable of—to create a better sensation every time you move.

Lightweight Lift
A honeycomb pattern of injected foam adds lift from the cup, re-balancing support across the cups, band, and straps. Get ready to feel limitless.

Dialed Fit
Part structured, part stretchy adjustable straps and a ribbed underband with hook-and-eye closure reduce bounce and deliver a custom fit feeling.

Rigorously Tested
Five years of advanced research, two years of design, and 576 miles clocked by our global running collective make this our most tested bra to date.

Lightweight lift. Superior support.
A honeycomb pattern of injected foam lifts from underneath to re-balance support across the cups, band, and straps. The result: secure comfort in motion. The feeling: limitless.

Dialed fit. Enduring comfort.
Part structured, part stretchy adjustable straps and a ribbed underband deliver a custom-fit feeling while reducing bounce. Super-smooth Ultralu™ fabric adds incredible softness against the skin. No pressure. No pain. No limits.

Putting the AirSupport Bra to the test.
Can our latest bra innovation—lift from the cup to re-balance support—stand up to running in 108-degree desert heat? See for yourself.

Shock absorption: check.
Running is the pinnacle activity we test our bras against, so you can be sure they cut bounce, slow swing, and max out comfort.